How do I know if PPC is right for me?

How do I know if PPC is right for me?

Introduction With the proliferation of internet-enabled devices, there are more ways than ever before to advertise your business. One powerful option for any small business is Pay-Per-Click advertising (PPC). This type of digital marketing requires a budget to be...
The Role of Google in Digital Marketing

The Role of Google in Digital Marketing

How we conduct a business is always changing. Thanks to technology, more people are able to pick up a phone and immediately check for the products they want. No wonder marketing has shifted its focus to a more digital layout, where ads are seen on multiple platforms....