There is always that one design faux pas you and many Ottawa business owners wish you could forget. Either you were rushing to finish a marketing brochure or you overlooked proofreading or you just didn’t know what to do. These are common mistakes Ottawa companies...
When you are searching for a graphic designer, you will find that there are plenty of choices out there. However, you need to know what makes a graphic designer a good one. How do you spot a professional graphic designer? What are some traits they would show? Today,...
Many Ottawa companies these days are hiring professional graphic design firms or freelancers to absolve some challenges behind branding, but they do not always hire the right person. Since graphic designers are all unique—some with university degrees, some...
Whether you plan on using fonts for personal or commercial use, you need to consider a couple of things. Fonts say a lot—sometimes more than the words themselves. Branding, logos, marketing campaigns, and so many other things are given power through the fonts that are...
Createspace and all its benefits might now be gone, but that doesn’t mean that you are out of luck. As a self-publisher or as someone who is looking to get started with writing books, you might be concerned that no Createspace means less opportunities to compete...
How do you know that you need a new logo designed? Your brand name and reputation is important to you, as is the logo affixed to it. As potential customers see your logo, they will soon begin to recognize the image as part of your brand’s identity. Thus, you...
