There is always that one design faux pas you and many Ottawa business owners wish you could forget. Either you were rushing to finish a marketing brochure or you overlooked proofreading or you just didn’t know what to do. These are common mistakes Ottawa companies...
When you are searching for a graphic designer, you will find that there are plenty of choices out there. However, you need to know what makes a graphic designer a good one. How do you spot a professional graphic designer? What are some traits they would show? Today,...
Every year, the SEO landscape evolves to meet the needs of algorithm updates, user demands, and other technological advances. Does that mean 2021 is going to introduce a lot of changes? Probably not. You will find that much of 2021 is going to reflect SEO trends from...
Many Ottawa companies these days are hiring professional graphic design firms or freelancers to absolve some challenges behind branding, but they do not always hire the right person. Since graphic designers are all unique—some with university degrees, some...
Whether you plan on using fonts for personal or commercial use, you need to consider a couple of things. Fonts say a lot—sometimes more than the words themselves. Branding, logos, marketing campaigns, and so many other things are given power through the fonts that are...
Are you thinking about moods when you are designing something? Emotion plays a tremendous role. Not only does the project have its own mood, but the audience will also have emotions that influence how they interpret the design. Emotions also affect how people navigate...