This site presented a unique challenge because when it was being created, the app was still in beta testing and was not being sold publicly yet. Also the audience is so vast. The client wanted a “gritty” feel to the site suggesting “real life”, but also wanted it to appeal to investors and end users alike.
Because we weren’t ready to present a live demo of the app – I recommended that we produce a video to show the benefits and the problems that Creds solves for its clients and users. We developed this video which is now being used for presentations as well as for the website.