The Role of Google in Digital Marketing

The Role of Google in Digital Marketing

How we conduct a business is always changing. Thanks to technology, more people are able to pick up a phone and immediately check for the products they want. No wonder marketing has shifted its focus to a more digital layout, where ads are seen on multiple platforms....
What Are The Best SEO Practices For Blogging?

What Are The Best SEO Practices For Blogging?

SEO, otherwise known as Search Engine Optimization, might sound like an alien word, even when it is so commonplace these days, because no one really explains why it is important or how to use it effectively. Since you’re here, you obviously have questions about how to...
What Is SEO & Why Does It Matter?

What Is SEO & Why Does It Matter?

I get this question a lot. SEO can refer to some simple basics of search engine optimization on your website, but it can also be a lot more complex than this. Just in 2018 alone, Google is reported to have made 3,234 updates to its search algorithm. Although many of...
How Online Reviews Affect SEO

How Online Reviews Affect SEO

Reputation is a priceless asset for the entrepreneur, the business owner, the artist, the blogger, and anyone else with an online service or product. What people say about you doesn’t always matter, but in the retail or service industry? Word of mouth has an...